SEO · PAID SEARCH · SOCIAL ADVERTISING
Reach the right people through organic search, paid search, and social media advertising. Expert guidance, clear priorities, and a practical plan built around your business goals.
For ambitious businesses. Built around your goals.
THE RIGHT SUPPORT
You don’t need every marketing service.
You need the right next move.
Understand what’s holding your website back and where the opportunity is. A focused review that turns technical issues, content gaps, and search data into a prioritized action plan.
Connect what your audience is searching for with what your business does best. Build a clear strategy for the pages, topics, and journeys that deserve your attention.
Bring an experienced SEO perspective into your team. Get a thinking partner to review plans, guide implementation, and keep your work focused as your business evolves.
Reach people actively searching for what you offer. Build focused campaigns that connect relevant keywords, clear ad copy, and useful landing pages with your business goals.
Put your offer in front of relevant audiences with paid social campaigns. Align audience targeting, creative direction, and campaign objectives to support awareness and qualified inquiries.
Choose how organic search, paid search, and social advertising can work together. Get a coordinated plan that reflects your audience, resources, and goals instead of treating every channel in isolation.
HOW WE WORK TOGETHER
Good marketing starts with understanding your business.
Then we make the work manageable.
We discuss your goals, audience, website, campaigns, and resources. We agree on the problem worth solving before choosing the work.
I look at the evidence and identify the changes that matter. You get clear recommendations, with the reasoning behind them.
We turn the strategy into next steps, with responsibilities and a realistic sequence. Your team knows what to do and why.
We review relevant traffic, qualified inquiries, and campaign performance. What we learn helps refine your content, targeting, creative, and budget priorities.
YOUR DIGITAL MARKETING THINKING PARTNER
Hi, I’m Kelly, the consultant behind Ricerca Digital Consulting. I help businesses make sense of SEO, paid search, and social media advertising—and decide what to do next.
My approach connects technical SEO and content strategy with paid search and social advertising around one question: how can your marketing do more for your business?
You work directly with me. I explain the tradeoffs, challenge assumptions, and turn complex findings into useful decisions. Whether you need a fresh perspective or consistent support, the work starts with your goals and the capacity of your team.
Start a conversation ↗A PRACTICAL PERSPECTIVE
A few useful starting points before
you invest in your next marketing project.
More visitors only help if they are relevant to your business. Start with the audience you serve, the problems you solve, and the actions you want people to take. Evaluate organic and paid channels using qualified inquiries and useful engagement alongside visibility and traffic. For advertising, consider acquisition costs and lead quality as well as clicks. Decide what success looks like before choosing keywords or audiences.
An audit should help you make decisions. Ask which issues affect important pages, which changes your team can implement, and what evidence supports each priority. Separate urgent fixes from experiments and longer-term work. A smaller, well-sequenced roadmap often creates more progress than a list with no owners or context.
Before adding another article, ask what the person searching needs to accomplish. They may need a service page, a comparison, a practical explanation, or a clearer existing page. Review what you already have, identify the gap, and choose a format that answers the real question. Give each page a purpose and a relevant next step.
A FEW COMMON QUESTIONS
An SEO consultant helps your business understand how potential customers search and how your website can better meet their needs. I review technical issues, content, and search performance to identify opportunities, then prioritize the work around your goals and resources. That can include improving service pages, planning useful content, guiding your team, and measuring qualified inquiries from organic search. The aim is to attract more relevant visitors and make it easier for them to take the next step with your business.
No. Tell me what’s happening and what you want to improve. We can identify an appropriate starting point together. Just send a message using the contact form below.
Yes. We can plan organic search, paid search, and paid social together, or focus on one channel. The scope will reflect your priorities and resources. Advertising media spend is separate from consulting fees and is agreed before campaigns run.
Yes. Consulting can support your marketing, content, and development teams. We agree who will implement the recommendations and what level of guidance they need before starting.
Scope depends on your website, goals, and the support required. After an initial conversation, I outline the proposed work, deliverables, responsibilities, and fee so you can decide whether it fits.
No. Outcomes depend on competition, your website, your offer, implementation, and platform changes. For advertising, budget, targeting, and creative also matter. We agree on useful measures, set realistic expectations, and review progress against your goals.
SEO can support discovery in AI search by making your website accessible and your content useful, clear, and relevant. I focus on technical foundations, accurate business information, and content that answers your customers’ questions with your own expertise. These improvements can help search systems understand your business, but inclusion, recommendations, and citations in AI answers are not guaranteed.
SEO means search engine optimization. AEO, or answer engine optimization, and GEO, or generative engine optimization, describe efforts to improve visibility in answer-based and generative search experiences. Much of the work overlaps: accessible pages, useful content, clear business information, and credible expertise. I assess the practical work your website needs rather than treating each term as a separate checklist.
SEO usually develops over months rather than days, and there is no fixed timeline for leads. Your starting point, competition, demand, and speed of implementation all affect progress. I establish a baseline and review early signals, such as indexing and relevant search visibility, alongside organic inquiries and lead quality. We use those findings to refine priorities and set realistic expectations.
The right starting point depends on your goals, budget, urgency, and website readiness. Paid search can put your offer in front of people searching now, while SEO builds organic visibility over time. Both need a relevant offer and landing pages that help visitors take action. I review demand, acquisition economics, and your resources before recommending one channel or a coordinated approach.
These channels can support different parts of the customer journey. SEO helps people discover useful information and relevant services; paid search reaches people actively searching; social advertising introduces your offer to selected audiences. I coordinate messaging, landing pages, and measurement so the channels support shared business goals. Campaign findings can inform content decisions, and useful organic content can help shape advertising messages.
My SEO audit reviews technical accessibility, indexing, important pages, content relevance, and available search-performance data. I identify obstacles and opportunities, then prioritize recommendations by likely impact and effort. You receive a practical roadmap for your team, with the reasoning behind the priorities. We agree on the pages, data access, deliverables, and implementation support included before the project starts.
I look at whether organic search brings relevant visitors who take useful actions, such as making an inquiry. Depending on your business and available data, we can assess qualified leads, conversion rates, important landing-page performance, and revenue connected to organic search. Rankings and traffic provide context, but they are not the whole picture. We agree on meaningful measures and acknowledge tracking and attribution limitations.
I review your existing pages before recommending new content. A page may need clearer messaging, better coverage of the customer’s question, stronger internal links, or a more useful next step. New content makes sense when there is a genuine audience need that your site does not address. The aim is a focused set of helpful pages, with each page serving a clear purpose.
LET’S FIND YOUR NEXT MOVE
Tell me a little about your business and what you’d like to change. We’ll start with a focused conversation about where SEO, paid search, or social advertising could help.